Black Realtors at Large Brokerages

This is the first place to look. Many black realtors work at some of the large real estate brokerages like Coldwell Banker, Keller Williams and Re/Max.

After all, many of us work at large corporations in other industries like health, finance, and retail so it makes sense that the same would be true in the real estate industry.

The thing is, there isn’t a good way to search for most black professionals in any industry. There isn’t some huge database of all the good black digital marketing professionals, mechanics, or software engineers. Sure, there may be various associations or clubs, but you’re going to have to do some digging.

However, one established association of black real estate professionals is the National Association of Real Estate Brokers (NAREB). This historic association has been promoting diversity and home ownership in the black community since 1947. Problem is, not every good black real estate agent is part of NAREB.

Real Estate Agents vs Real Estate Brokers

A doctor or lawyer may work for a large hospital or law firm, or perhaps easily branch off and start their own independent practice. It’s a little different in the real estate industry.

A real estate agent, by law, has to be affiliated with a broker. In other words, one can’t simply obtain their real estate license one day and setup their own independent agency. An agent must be affiliated with a broker.

This is for good reason. There are a number of laws, fiduciary obligations and regulations an agent must abide by, and countless other pitfalls that can arise when an inexperienced agent tries to help you buy or sell a home. You don’t want an inexperienced agent helping you with possibly the largest financial transaction of your life.

A real estate broker, however, is more experienced because they are required to have a certain number of years in the business and real estate transactions under their belt. They are sort of like the adults in the room and often mentor several associate brokers & agents underneath them.

A real estate broker can establish his or her own practice, but since there are steeper requirements for being designated a broker vs an ordinary agent, there are obviously fewer brokers.

Now, we’re only 13% of the overall US population. Add to that the fact that the real estate industry skews white and female according to the National Association of Realtors, and you start to see why it gets tough to find a good black broker in many places.

Black Owned Real Estate Companies

Many independent brokers may have their branch office, but typically it is still underneath a large company. For example, Re/Max may have 30 offices in Illinois with each office managed by an individual broker. 

A few of those individual brokers may be African American. Technically, it’s not a black owned real estate company, but the office is black owned and operated.

This is the best of both worlds because you, as a consumer, will have the opportunity to work with an realtor you may feel more comfortable with, while having the assurance of knowing that realtor is part of a larger organization with all the infrastructure and resources you may need – such as partner lenders, additional listings, lawyers, marketing etc…

You will find this type of business structure in many cities throughout the country. Notably, there are many black realtors in Atlanta and Houston, and plenty of African American real estate agents in cities like Dallas, Los Angeles and Las Vegas as well.

What to Look for in a Black Real Estate Agent

Finding a good a good black realtor is step one. Finding a GOOD Black agent is step two (which we help with of course). Here’s what matters:

Experience in Your Market

An agent who’s been selling homes in your city for 5+ years knows things Zillow doesn’t: which neighborhoods are improving, which schools are actually good despite mediocre ratings, which blocks to avoid, where you can negotiate and where you can’t.

Communication Style

Some agents respond within an hour. Others take two days. Some prefer calls, others prefer text. Some will hold your hand through every step; others assume you know what you’re doing.

There’s no right answer—just what works for YOU.

They Ask YOU Questions

Good agents don’t just pitch themselves—they ask about your goals, timeline, budget, must-haves, and deal-breakers.

Specialization Matches Your Needs

Some agents specialize in first-time buyers. Others work mostly with sellers. Some focus on luxury homes, others on investment properties or relocations.

Questions to Ask Before Choosing an Agent

Before you commit, ask these questions:

About their experience:

• How long have you been a licensed agent?
• Have you worked with clients in my situation before (first-time buyer, seller, investor, relocating, etc.)?

About their process:

• Will I work directly with you, or will I be handed off to an assistant or team member?
• Will I be communicating with you via phone, email text?

For buyers:

• How will you help me find homes? (MLS alerts, driving around, off-market deals?)
• Have you worked with buyers using my type of financing (FHA, VA, conventional, etc.)?
• Can you recommend lenders?

For sellers:

• What’s your marketing plan for my home?
• How will you price my home? (Comparative market analysis process)

About money:

• What’s your commission rate? (Standard is 5-6% split between buyer’s and seller’s agents, but it’s negotiable)
• Are there any upfront costs I should know about?

Conclusion

We’ve already written about why you may want to work with a black real estate agent, and if you find yourself looking to buy or sell your home, and would like us to help you connect with a good black realtor in your area, or a black owned mortgage lender, visit our homepage  blackrealestateagents.com or fill out the short form below.